USA: Stonyfield launches Know your Food campaign

Source: Marketwatch

 

Stonyfield, the leading organic yogurt maker in the USA, is launching a year-long Know Your Food campaign. The company is offering tools and resources to help empower people to make the best food choices for themselves and their families.


The Stonyfield Know Your Food campaign kicks off with the new website www.IWillKnowMyFood.com. The site will feature a frequently changing roster of food and agriculture and offer insights from health experts on the production and ingredients of food and how food impacts the human body, among others. The website also showcases a selection of mini-documentaries for people to watch and share. To celebrate the launch of the Stonyfield Know Your Food campaign, people are invited to enter a photo of their refrigerator for a chance to win a "Know Your Food Adventure" and further prizes. The campaign will last throughout 2012, with new and fresh information updated frequently, as well as additional contests and interactive features to come, Marketwatch reports.
 

Stonyfield , celebrating its 28th year, offers organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream all over the USA. To help reduce climate change, Stonyfield offsets all of the CO² emissions generated from its facility energy use and has also started a nonprofit called Climate Counts, which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10 % of its profits to efforts that help protect and restore the earth.


Marketwatch

 

14.02.2012

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