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UK: Yeo Valley reveals new advertising campaign

Source: Yeo Valley

 

After the great success of their rap advert last year, Yeo Valley has now introduced their new video clip. It was revealed during X Factor on 8 October 2011. The two-minute clip features the boy-band "The Churned" who perform their single "Forever". The video is centered about farming and is available here http://www.youtube.com/watch?v=oTrG7mpb61U. The single is available for download from iTunes, and the ringtone for iPhone and for other mobiles can also be downloaded. 

A Facebook karaoke competition was also launched on 8 October, which allows people to sing along with the video and get their performance rated. The winner of the competition will be featured in the X Factor final ad later this year. Last year's ad - a rap - was an extraordinary success. The £ 5 million advert, which was the number one music download in the UK, had secured "most viewed" status on Facebook and YouTube last year and was still being tweeted about after months.

Yeo Valley

18.10.2011

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Berry White Meld
Jute Marketing