Source: on beauty
16–17 October 2012 sees the global premiere of a new trade-show concept in Darmstadt: the on beauty organic & natural expo and congress will establish the first platform dedicated to the exclusive natural cosmetics segment. Scheduled to take place annually, on beauty is set to become the international meeting place for premium brands in natural cosmetics for international buyers, decision-makers, opinion leaders, insiders, and journalists.
Occupying an area of 3,000 m² on beauty showcases a chosen portfolio of some 100 natural cosmetics brands for trade professionals. The event responds to a growing demand for a dedicated and independent platform that does justice to this dynamic sector of the economy. The stylish setting places the products in this range of premium brands in the best possible light and provides an attractive environment for exhibitors and visitors alike in which to expand their professional network, according to the makers. A special focal point is the on beauty congress, which will take place annually and centre on a particular topic. This year’s event will focus on international sales strategies for natural cosmetics brands.
The event will be held in the architecturally impressive darmstadtium in Darmstadt. The venue was chosen for its position in the heart of Europe, with a direct connection to Frankfurt international airport. The location is also certified with a Green Globe seal of quality, in recognition of its commitment to environmentally and socially responsible business practices, and uses only energy from renewable sources. The darmstadtium is one of only a few venues in Germany to qualify for Green Globe certification, making it perfectly suited to the international, sustainable concept behind on beauty, according to the organisers.
The on beauty – organic & natural cosmetics expo and congress was devised by Bettina Seehawer, owner of the Marketing Moves events agency and natural cosmetics distributor Kreme de la Kreme in Bad Homburg, in co-operation with a team of specialists. on beauty is aimed to become an innovative and forward-looking concept. Further information is available here: www.on-beauty.com.