Go Organic! for Earth Day 2010

The 40th anniversary of Earth Day will be celebrated with a marketing campaign that continues to gain retailer support and drive sales of participating organic products. In its sixth year, Go Organic! for Earth Day provides the facts on organic production, health, and sustainability, while offering huge savings on organic brands. In a partnership between OTA, Earth Day Network, and Effect Partners, the 2009 Go Organic! for Earth Day national campaign “created a powerful wave of support for organic across the nation,” according to OTA’s Executive Director, Christine Bushway.  In 2010, the Go Organic! campaign will include a coupon book, point-of-sale materials, and a variety of social media and public relations vehicles.

The campaign will also be more engaging with a strong focus on reaching consumers through an evolving website including a blog, daily giveaways, online coupons, and advice about organic products. The convenient store finder will allow site visitors to easily locate the nearest participating retailer to find their own high-value coupon book. For the first time, retailers will also have the option to sign-up online. It is believed that this change is going to make it easier than ever for retailers to get involved. In addition, retailers will be provided with an array of detailed resources available via the campaign’s web site, which will enhance and simplify in-store execution. “Earth Day Network is proud to work with Go Organic! on this campaign as we both aim to empower individuals to take action towards environmental change,” said Kathleen Rogers, President of Earth Day Network. Earth Day will be celebrated on April 22.
 
Go Organic! for Earth Day