NaTrue: Online community and QR codes

NaTrue is gearing up for the future with a new design and a fresh approach for connection with all people interested in natural and organic cosmetics. NaTrue is revamping its website until May 2010 to celebrate all certified products – with information not only on their natural ingredients but also about the companies who produce them, their values, environmental standards and fair trade practices. One novelty is the introduction of "quick response" (QR) codes, allowing people to access information in the shops. By taking a photo of the code, the phone will automatically lead  to the product specific weblink. The mobile technology replaces NaTrue’s three star labelling system which only gave approximate information about the product. In future, one can consult any information about the product by consulting the mobile phone before the purchase.
 

"We are turning the point of sale into a point of experience", says Moritz Aebersold, Weleda Director and President of NaTrue, who is developing NaTrue into a modern service brand together with other founding members such as Dr.Hauschka, Lavera, Logona and Primavera. "This is an exciting development for producers, retailers and consumers alike. People want authentic products and the QR tags are a great way to find out. In depth information is just a click away." The new website will also feature an online community where people interested in natural and organic cosmetics can connect. NaTrue is already in direct dialogue with friends and consumers of Natural Cosmetics on Facebook and Twitter. Almost 400 products have already been certified under the NaTrue label, ranging from make-up to toothpaste. A complete list of certified products is available here.  A pdf regarding QR code scanners on  mobile phones is also available on the website.

NaTrue