Egefeld is the name of the company that opened its second organic supermarket in the middle of May 2008 in Copenhagen. “In the long term we would like to set up a small organic chain,” says the founder Jesper Schimming. To date, the two Egefeld stores are the only 100 % organic stores in the whole country. Although the forty-year-old has plenty of plans for the future, there are still teething troubles, since the market in Denmark has scarcely any experience of organic supermarkets.

Picture on the right: Jesper Schimming

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