Italy: strong organic growth and interesting new initiatives


Organic products are booming in Italian retail stores. According to data by ISMEA / Gfk Eurisko, packaged organic food has increased by over 17% in large Italian supermarket chains in the first five months of 2014.  Coop’s green line Vivi Verde is getting more and more popular. The concept of Ultimo minuto bio in Padova has been launched to offer organics at lowered prices and to avoid food waste. Organics are also making their way to Italia in Miniatura in Rimini, where children can now enjoy an organic meal thanks to a cooperation with Baule Volante. Over 1.3 million hectares of land are managed organically in Italy, and over 52,000 organic operators are active.

(Picture: Ultimo minuto bio offers organics at a low price)
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